OpenAI Is Putting Ads in ChatGPT and Nobody Knows What That Really Means

OpenAI announced it will start serving ads inside the free version of ChatGPT and its $8 per month ChatGPT Go over the coming weeks. The move is long expected, but it raises questions about how a company known for AI innovation balances revenue with user trust.

The company reached $13 billion in revenue last year and expects to triple that this year, according to an anonymous source. Most of that revenue is being spent on cloud services and data centers to support AI infrastructure. OpenAI plans to spend $115 billion between 2025 and 2029, a figure that dwarfs the budgets of most tech companies.

Ads in ChatGPT will not change the answers it provides, OpenAI says, nor will advertisers influence the responses. Still, the method of ad delivery is unlike anything seen on the web. Chatbots generate text instead of web pages, which makes standard display ads impossible. Instead, OpenAI will tailor ads based on the questions users ask and prior queries, with an option to disable personalization.

This approach exposes the tension between AI monetization and the trust users place in the service. ChatGPT is used for everything from coding to personal advice. If users start to perceive any subtle influence from advertising, the credibility of the platform could erode.

It also highlights the scale of AI’s infrastructure demands. OpenAI will use Cerebras chips that consume hundreds of megawatts of electricity, equivalent to powering tens of thousands of households. OpenAI is not alone; companies like Microsoft and Google are also investing heavily in global AI compute, with significant cost and environmental considerations.

This is a moment where technology, business, and ethics intersect. Every ad served is a decision about how much users pay with attention and how much companies pay for compute. AI growth has costs that go beyond money, and users are only beginning to notice the trade-offs.

The Weekly Dispatch